![]() ![]() The app interface also provides encouragement and motivation as goals are achieved. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. Unlike calorie counts, which vary based on someone's gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup. Beyond the hype, the Nike FuelBand was a solid, well-conceived first generation product, while the underpinning concept of Nike Fuel a brand new currency for the exercise tracking helped. Four metrics are available: Time, Calories, Steps and NikeFuel. ![]() Activities are measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.ĭesigned to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. NIKE announced today the NIKE+ FuelBand, a wristband that tracks and measures everyday movement to motivate and inspire people to be more active.
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